YouTube overtakes Wikipedia for organic special leads visibility Here’s another interesting popularity trend: For the first time ever, 2019 saw YouTube surpass Wikipedia in terms of organic visibility according to SearchMetrics’ 2019 SEO Year-End Review webinar. Organic visibility is, collectively, how often each site appears in Google’s organic search results. While I think this is interesting by itself, you can also draw some conclusions if you take YouTube as special leads a proxy for video and Wikipedia as a proxy for text. If you look at things that way (which is not a perfect analogy), it becomes clear that video is playing a bigger and bigger role in.
Google’s search results. So what are the actionable nuggets here? Well, consider trying to find a way to implement YouTube into your strategies. For special leads example, maybe it’s worth taking a little extra time to create a video to accompany your blog post. YouTube COPPA changes are live A couple of months ago, we discussed special leads how COPPA might affect YouTube content creators. If you’re not familiar, COPPA is the Children’s Online Privacy Protection Act Rule. It’s been around since 1998, but it only recently became a big deal for YouTube creators thanks to a $170 million settlement with the FTC regarding YouTube’s COPPA violations.
As part of its settlement with the FTC, YouTube had to make a number of changes to better comply with COPPA. Well, as of January 6, 2020, those changes are officially live! Some of those changes include: Restrictions on targeted ads running on special leads videos targeting children. Loss of some features on videos targeting children, like a comments section and some other community-focused features. You’ll also need to designate whether your content is targeted towards children when you upload a video. You can learn more in this post from The Verge.